Mar 4, 2015 | Storytelling
Can we maximize the effect of your storytelling? As we saw in our previous post, you’ll have to talk to a niche, not to everyone. As every story, you need a good concept, or idea, to begin with. However, the needs of a company are different to another one. It’s...
Feb 26, 2015 | Storytelling
Everybody can understand that telling a great story has such a magnetic effect on the people, since the beginning of history. But nowadays there is also a special need in business to do so. We are all constantly bombarded by information, and a story that speaks by...